2011年1月24日星期一

If you want a profitable site, then 13 things to do before the establishment of the station _ _ Shenzhen Sina blog site construction trade.

Category: Business Website now to be a site, not just a new things, no matter what the cost of the above technical or do not need too much. .It can be said, now the site is filled, and engage in the construction site is also the person or company countless more, why do many people or companies have a website, the website did not give them benefit from it, and some just .just become a tool to keep up appearances. .I think that want you to be a profitable site, which, research the market and determine a goal, these two points are very important. .But how do these two do? .After reading the following analysis to know the .1, competitors - the first thing you need to do is to study your competitors. .Take a look at other products you sell the same or similar sites. .As much as you can gather information, including their marketing strategies, technology solutions, and operating mode. .Then an objective look at your business, ask yourself whether to compete with them. .Determine the location of your ecosystem. .You can price competition? .Or a quality win? .Or you can do a better job in marketing? .Or you have better technology? .Or you can generate higher advertising ROI? .If you do not have anything to compete with competitors, your shop is a waste of money. .So, this is the most important step to establish shop; in the investigation and study conclusions will guide you in the right direction. .By this step, you can continue to perform the following step. .2, SEO research - and mainstream the concept of contrast, SEO is not after you complete the establishment of the station to the site of implantation. .SEO keywords and competitor analysis is to start thinking you create a site framework, the choice of website names, before deciding which products to operate before you need to do. .Competitors based on previous research, lists you can make a list of products sold online. .Hire a SEO consultant and let him do the right keywords for your research. .You must first give in his report, ranked by the actual needs of the keyword list. .Then you need to know to create a new station for its reality. .You need to end your main keyword ranking to spend some time and do cost estimates. .And your budget to do comparison, you can pay from those fees? .You can also have competitive? .When will these investments pay off? .Year? .Five years? .3, SEM study - done SEO in the study, for most of the industry, you can conclude: There are some keywords you can compete, but you need a longer time to achieve the desired results, so we .it as a long-term work (to make this part of the long-term budget, ongoing SEO optimization). .Your budget is now a little something, do you think should be from the site as soon as possible to make some money, and not just rely on natural SEO benefits received. .This time, you need to start SEM study. .Calculate your most important keyword What are the costs per click. .Now, the cost and the average conversion rate you expect to do compared to see if you can bring a positive return on investment. .If you can, well, you can now build and operate the site up as soon as to sell product. .4, set a target - you have done the research, now set up some goals. .Basically, in this order <a href="http://www.ajaxify.info/"> Desk Help Software Tracking </ a> section you need to do is to calculate the daily cost of zero how much you need each month produce .sales. .Then you need to set a percentage of monthly sales growth target, and bearing in mind these objectives and continue the following practices. .Content of 5, product images - ready for pictures of all products sold. .If you need to take a picture, you should ensure that clear and accurate picture. .6, the product description - do not think that this is not important. .People often do not know how much text to write. .To ensure the product description includes a certain amount of information, because they will affect your conversion rate. .The description is your sales person. .The network, you can not have sales representatives to answer questions from consumers, which need to be answered in the product description; product description to be well organized, so consumers can easily find. .7, the static page content - do not forget that each site usually has some static page content. .These usually include the "About Us", "Contact Us", "Disclaimer", "FAQ", "return policy" and so on. .8, news / articles / blog - you need to decide whether or not to use these marketing tools, as this will affect your technology solutions, general marketing and time management plan. .You need to constantly update the content of certain resources invested (time and money.) .My personal suggestion is that at least a blog system. .Payment and shipping 9, choose to pay the item - you need to look at your target countries to <a href="http://www.cachyeu.info/"> Help Desk Tracking Software </ a> said, we need .What payment options. .Look at the different payment gateway, compared to the price, and the investment rate of return. .You still competitive? .Do not rush a decision. .Choose the best gateway for you is very important and will affect your return on investment, especially if you sell cheap products. .10, transport - which countries you want to ship? .You want to provide consumers with free shipping it? .How much it costs to pay? .You still competitive? .Look at the available technology solutions, to ensure that all necessary application program interface to calculate delivery time and cost estimates; these will be displayed to the consumer billing page. .Online shoppers most annoying things just do not know the shipping time and costs. .If you want to a foreign country, be sure to see each country under the laws and regulations. .You may need to hire a consultant to understand the situation abroad. .Layout 11, the home page layout - page layout should be included in the SEO of your very important in that element. .You may want to consider here under the <a href="http://www.sense-of-wonder.info/"> wells fargo home equity loans </ a> flagship product. .Think about which products should be put on the homepage link, which parts of the site is not so important. .Do not put anything on the home page. .People often do so because they have no plan, do not know which products are important, do not know what is the objective. .Once you show the home page layout to the designer, designers do not even need to listen to your business plan and goals. .Layout, everything is obvious. .12, main navigation - in planning the layout of the main navigation, the re-use of data obtained from SEO Research to determine which should be displayed in the main navigation, which is not worth it. .In most cases, you will not only a navigation, in particular, has a variety of products, a variety of categories, and a variety of large-scale screening and classification of e-commerce site. .Consider these elements of the rational distribution of the site. .13, other pages - at the beginning of the technology solutions create a site before, there are many other pages also need to plan the layout. .You need to plan the product page, category page, blog / articles / news page, static content page, clearing the page, search pages, the layout of the accounts. .If you build all these plans and documentation, you already ready to set up a web development company, and start building your site. .This article is only a guide, there will certainly be many ways I have not mentioned; but if you want a profitable site, these are very important. .<! - Body end ->.

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